Naomi Rose Floral Designs is owned and operated by Naomi Rose Bell. Established in 2014, Naomi was an award-winning apprentice that led to more accolades throughout her journey. Naomi creates her beautiful floral pieces out of her studio factory in Braeside.


“I have always had an eye for colour and texture. From as early as I can remember, I have loved decorating rooms and entrances for parties. Art was a staple to my studies through school, which led me to doing my Diploma of Visual Merchandising at RMIT. A friend asked me to do the flower arranging for her 60th birthday, and I suddenly found my purpose and passion – floral design.


From there, I did an apprenticeship at a florist in Brighton, and worked in various boutique flower shops before creating my own business from my garage, specialising in events and weddings.


I am driven by the creative process and am constantly pushing the boundaries by exploring new techniques, ensuring I never repeat the same aesthetic.


Moving into a factory space in Carrum Downs I expanded my business. Now I create the magic from my studio space at The Bayside Wedding Collective in Braeside, Melbourne, with a few freelance talents helping with the larger jobs.


(Find out more about The Bayside Wedding Collective HERE )

I love the unique connection between the beauty of natural elements infused with the intimate personal elements each client brings, to make the perfect floral tribute for the occasion.


When I’m not designing floral arrangements, I value the time I get to spend with my husband James, daughter Zara and fur baby Gus, go to Pilates classes and enjoy a latté or two with friends.”


Page photo credit: In Photography by Micelle Pragt from Toast Weddings Spring Soiree 2019